ATLA GROUP recommends TOP 5 books every startup should read

Over the past couple of years, the literature market has been flooded with hundreds, even thousands of books aimed at aspiring startups. All, as one, contain the "Holy Grail", with which you will achieve peaks, success and untold wealth. But which of them actually have practical value and will be able to help in your difficult task? How to find a needle in a stack of stale hay? The best way to find “the one” book is to ask the experts, those who know firsthand about all the thorns that await everyone who dares to dream of their own startup. By collecting feedback from successful startups, we have compiled a list of the 5 most influential and significant books that every startup should read.

1. Pat Flynn: How to Test Your Business Idea Without Wasting Your Time and Money.

Título original: Will It Fly?: How to Test Your Next Business Idea so You Don't Waste Your Time and Money.
"Will it take off? The first thing you worry about when starting a startup is the viability and value of your idea. As you grow, you should also test all new ideas for suitability, which is what Pat Flynn's book is about.
Trisha Stone, founder of In The Mood

2. Brad Feld and Jason Mendelson: “Attracting investment in a startup. How to negotiate with the investor on the terms of financing.

Título original: Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist.
“This book offers a unique perspective on closing deals from the point of view of both the entrepreneur and the investor. This is the first book that I recommend to entrepreneurs planning their first ever fundraising: it helps to approach building agreements with knowledge and understanding of the matter.
Elizabeth Galbut Perelman, Managing Partner at SoGal Ventures

3. Atul Gawande: “Checklist. How to avoid stupid mistakes leading to fatal consequences.

Original title: The Checklist Manifesto.
The Checklist helped me look at the step by step routines that I had to do day in and day out and organize them in a convenient and thoughtful way. And yes, it's just amazingly exciting reading!
Rachel Trobman, CEO/Co-founder of Ouchie

4. Dallas Clayton: "A wonderful book."

Original Title: An Awesome Book! A Little Book About Dreaming Big.
The Great Book is an important inspirational book, not a traditional startup guide. It reminds us how important it is to dream, to dream about something that can change the usual order of things. It is reminiscent of dreams so big and big that you can literally hear them roar.
Trisha Stone, founder of In The Mood

5. Kim Scott: "Radical Candor."

Original title: "Radical Candor".
She helped me understand the importance of being honest and giving feedback to my team, and how to do it as effectively as possible. Through the book, I felt the positive impact of being as candid as possible in a team.
Nisha Garigarn, founder of Getcroissant.com

When you study business or startup literature, you collect the stories and experiences of other entrepreneurs. They, like no one else, are familiar with your pain, which means that it is in their power to give you valuable practical advice obtained at the cost of thousands of rapid ups and inevitable falls.

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