Most companies that aspire to become leaders in their market need a website at some point. How to do it qualitatively and at the same time as efficiently as possible?
Targets and goals
Before you start developing your future site, decide why you need it? There are a number of tasks that are solved using hi-tech solutions. We propose to first identify the main goals of the existence of the site, the application of its tasks and determine the commercial benefit from the solution of each of them. Then divide them into eight groups such as: attraction, sales, communications, informing, image, marketing, PR, automation.
Payback
Do you plan to pay back the site, and if so, how? Of these tasks, there are those whose effect can be measured. For example: attracting new customers brings the company an increase in sales. Just match the investment with the expected return. But how to calculate the benefit of creating an image associated with the brand? To do this, determine the purpose of the site for the company: a tool for making money, a means of saving or an expense item.
Expectations
Calculate the prospects for investing in the site. Investing in website development is far from everything. After launching a hi-tech project, you will need to keep it up to date: carry out maintenance, update information and be sure to promote it. These costs often outweigh the cost of developing the site.
Service provider selection
There are three ways to make a website: from professionals, amateurs or on your own. The services of the former may seem more expensive, but you will get the proper result, and you won’t have to overpay twice or even three times.
How to choose a quality service provider? You have already found us, you can also enlist the recommendations of partners or friends, make sure that the developers have the necessary skills for a project of this level, that it is legally registered and has sufficient staff. Check if it is not heavily loaded in order to complete your project on time. Visit the developers office, what you see will become a certain measure of the seriousness of the counterparty.
Participation
The participation of the customer in the development of the site is important. The contractor, that is, we, needs some kind of alliance, namely: you will need to know your market, competitive advantages, your own business processes and consumer audience, from us - knowledge of Internet technologies, site capabilities, the potential for implementing a project on the Internet, sales methods through it, etc.
Task Formulation
So, the goals, tasks are defined and the development method is chosen. We turn to the design of the project. This is the most important and responsible stage! In no case do not start development until there is a project or those. tasks. The document allows you to agree on all the nuances, make sure that the developer has correctly understood the task and presents the final product before the start of real work.
Development
If our team is involved in the development, then the development goes smoothly and without problems. The main stumbling blocks are information and agreements. Sometimes the customer does not like the design made by the developers. In our practice, this rarely happens, because from the desire of the customer to the design, we go through several stages together: we help him to better understand his needs, form expectations, and at each step we make sure that we are moving in the right direction.
Escort
The site is ready. Now you need technical and informational support for its performance and relevance. The first is designed to ensure uninterrupted operation 24 hours a day, the second is to update information in a timely manner.
Advertising
Two methods of site promotion are used: off-line and on-line. The first is advertising on traditional advertising media: print media, outdoor advertising, in-door, television. We recommend our customers to use the site name as often as possible: when marking their product, on business cards and representative products. The second method is the "promotion" of the site on the Internet using a variety of tools: search engine promotion, contextual and display advertising, information campaigns, content optimization, etc.
Statistics
The effectiveness of solving the problem that the site faces can be measured by a set of indicators. This is the number of requests for your company name and product names in search engines, the number of visits, page views, calls to the phones indicated on the site, applications received through the feedback form and e-mail, contracts concluded on these appeals and their cost.
