1. Clearly articulated professional vision - This is the foundation of the basics. Check if you can clearly, confidently, simply in any situation - from a friendly party to important business negotiations - say who you are and what you do. If not, then you will always get less than what you deserve.
2. Business cards, which are always with you in an amount of at least 50 pieces (classic, paper, worthy of a strict design). A very simple rule that many people try to ignore today. Answer yourself the question: do you have business cards with you right now? In the pocket? In a purse? In the briefcase? If not, then you are missing out on many opportunities: social, professional, financial.
3. A well-built visual image captured in high-quality photographs. Do you have good photos that can be placed in a professional resume, an article in a business magazine, put on a userpic? Do you know what are the requirements for them? How we look in the eyes of others and how this affects our price is a complex question that is almost impossible to answer on our own. For the secrets of visual self-presentation, you should contact the experts.
4. Corporate style. It applies to all "artifacts" that make out professional activities: - business cards,
- forms,
- notebooks,
- logo pens,
- website design and promotional materials.
Do you have such a professional set in corporate style? If you are an ambitious expert, an entrepreneur claiming high incomes, it makes sense for you to take care of such decisions.
5. Systemically maintained accounts in the main social networks. They should cover professional activities by 80%, a maximum of 20% - private life. At least one of the social networks should have a popular blog on the main professional topic. Which side do you prefer to represent yourself in social networks - personal or professional? Do you regularly write at least one blog on one platform?
6. Named website (on a personalized domain) with a clear curriculum vitae, professional profile and a clear description of the main services. Do you have a personal website? If not, consider why you don't consider yourself interesting and worthwhile enough to have an online business card.
7. Pool of program articles on their professional activities (min 3-4). They can be published in external sources (online and offline media) and republished on a personal website. Can you write articles on your professional topic? How many publications do you have?
8. Regular public speaking in their profession at thematic events min once every two months. When was the last time you performed in public?
9. Program video course of 5-8 videos, 5-7 minutes each. It reflects the main elements of a professional approach, a creative method. Can you create a description of your professional approach in a short video format?
10. A book on a professional topic, published by one of the main publishing houses in the country. Can you name three non-fiction books that clearly contributed to strengthening the professional reputation of their authors (not as writers, but as specialists in their field)?
11. Regular interviews or participation as an invited expert/guest in the mass media (radio, TV, print press, online media). Are you afraid of the TV camera?
12. Thematic club of your name. Gather people once a month in a format like "lecture + informal
13. System posting of advertisements about your services/projects. Contextual advertising, advertising in social networks, retargeting! Is the advertising module memorable (visual and text). Are you ready to invest a small budget in your own advertising?
14. Thematic electronic newsletter. Min once every two weeks. Sufficient subscriber base that is constantly expanding. Do you have the diligence and skill to write a meaningful and useful newsletter for your subscribers once a week?
15. Thematic professional magazine. The frequency of publication is 3-4 times a year in paper and electronic form. If you were to publish a magazine about your profession, what would it be?
16. A set of advertising materials for your products and services. For example, a booklet + a diagnostic questionnaire for a potential client + promotional leaflets for the main products/services. Can you prepare an advertising leaflet about yourself and your professional services in one evening?
17. Business model working on the sale of products/services. Do you know exactly how you attract money, what is the main money for you?
