If you asked yourself: “What is the website for? How will it help the business? well, we're not surprised. With so many marketplaces, platforms, social media, and business idea sharing apps at your fingertips, it's tempting to go without a website. But if you decide to go without a website, you are missing out on a lot of opportunities. We will help you move from the question: “What is the purpose of my company’s website?” to “I need a website for a business” after reading this article. Read on to find out why this is so important. Why you need a website Perhaps you really need to be convinced that a website is essential for a successful business. Or perhaps you already know this and are just checking the facts.
In any case, we have collected 8 convincing answers to the question: “Why do I need a website?”.
1. You can attract new customers
Gone are the days when your small business was found out by word of mouth or by a number in the phone book.
Don't know what a phone book is? It doesn't matter - thanks to websites, companies can be found by anyone, anywhere, anytime.
Thanks to search engines, even small business owners can achieve global visibility. Here is why you need a website to attract new customers:
Your site can be found using organic search
Through consistency and proper use of keywords, your SEO efforts can pay off in earnest.
SEO helps your website appear in search engine results. The better your website is optimized, the more visible your business will become.
This is a great and cost-effective way to make yourself known to potential customers. Check out our guide on how to get free traffic to your website.
Websites help advertise your location
If your company has an offline location, such as a store or office, you need it to show up in search engines. This way, potential clients will be able to see you. Your website is not just a map of your company, but also one of the best places to showcase what's going on there.
It's part of your sales funnel
If you're doing social media marketing or paying for display ads, you'll need a website to keep potential customers interested in your business. Think about how you yourself interact with the company before making a purchase or making an inquiry. Don't you want to know more about her first?
2. You will gain trust
Another important reason why you need a website for your small business is to give it the trust it deserves.
As an owner, you know you've done a great job, but you need to make sure everyone else understands that too. The site will help.
In addition to the fact that you have complete control over how your business website looks, having an online presence makes you more authoritative:
Your competitors will have websites
Small businesses often have to work hard to access information. Regardless of the niche, you will certainly have competitors. To keep your products or services in the public eye, you can create a website that will stand out and show up in search rankings. Even if your business has a beautiful store or a base of regular customers, without a website, you will give your competitors a head start.
This is the perfect place for reviews.
People will talk about your business whether you have a website or not. But one of the best ways to capitalize on the inevitable reviews is to put them on your site. By using your website as a place for potential customers or customers to read testimonials, you will increase the credibility of your company. In addition, it will require you to be responsible. If you make customer reviews a feature of the site, you will always strive to provide better services.
3. You can build a brand
If you have multiple active social media profiles, you might be wondering, “Why do I need a website to grow my brand”? It all depends on your goals. While social channels can make your brand recognizable, a website will make it last longer. Having a website for your small business puts you in control of how things look, feel, and sound for your customers. This is why you need a website to build a brand:
It's a design on your terms
Whether you're hiring a web designer or building your own, every design element can be tailored to your business needs, from color schemes to typography. Consistency is key when building a brand, and having a customized website will help your business stand out.
This is the home for your products
With online marketplaces, retailers can easily ask, "Why do I need a website for my company when I can sell products somewhere else?" Well, your company website is where you can really showcase your products. On any other site, you will have to work hard to stand out from other companies. By using high-quality web design to sell products, you can create a recognizable brand on your own e-commerce.
It is an aid in developing tone of voice.
Corporate identity is not only visual elements, but also how you talk to your customers. How do you greet them when they appear on the site and how you describe your products or services. Connecting with people is important for small businesses, and the easiest way to do this online is to create a site whose text you control.
4. The site will help you work with clients
Growth is great and scaling is incredible, but let's face it, the life of a business owner is endlessly busy: wouldn't it be nice to reduce your workload? Sites can help. Instead of spending all day solving customer questions and concerns, your website can be the first place they turn to. Make your site as accessible to people as possible, and you will have more time to solve other business problems. Here's what we mean:
You can customize the contact page
To give people the opportunity to ask any question, you can create a contact form or just provide an email address. It will save them a phone call. You can also set up a chatbot. AI is the future, and chatbots these days are doing a pretty good job of solving even urgent problems.
You can anticipate problems
High-quality text, smart chatbots, and detailed reviews will help you avoid problems in the first place. The more information your customers see before they buy, the better. Think about how much you can tell about your products or services on your own website. As a small business owner, you want to avoid costly mistakes. A quality website should solve most problems before they even arise.
5. You can experiment
Having a website for a small business undoubtedly has many practical benefits. On top of all this, the site can be a really useful source of information. If you are very interested in the buying habits of customers, 100% - you need a website. There is so much to learn about the people who use your business. In addition to all the analytical features that your domain name provides, we can think of a few more ways to experiment:
Online Exclusive
Do you have a strange new product and you are not sure if it will hit the market? You can try it out on your site first. Many e-commerce sites have exclusive online deals. Depending on your business model, you may be able to avoid ordering or stockpiling by testing online-only products.
Marketing Strategies
Marketing is a continuous experiment. You can A/B test different pages, use alternative call-to-action buttons in your emails, try out banners and pop-ups—the list is endless. Your website is a great resource for testing new marketing strategies. It can be relatively inexpensive and easy to change.
Web Design Benefits
Want to add a slider feature to your landing page? Do it. Do you think people will like animation? Add a little. We're not suggesting you change your site every week, but web design is a fluid thing. If you want to try out new features, there are no limits.
6. Website is your marketing tool
The only traffic people really care about is website traffic. When the site becomes part of your marketing plan, you will begin to attract more visitors to your business. Just for a moment, imagine that your customer is going on a journey. To help them move from start to finish, your marketing plan should be easy to move them from one channel to another. Without a website, an obstacle arises, and it will be difficult for the visitor to go further.
You will become multi-channel
Before you start thinking that your client might take a shortcut, we'll tell you what they're missing out on. You might think that “multi-channel” sounds too serious for a small business website. But really, it's a simple concept. Multi-channel companies offer customers a convenient and easy journey at every stage. They buy in the store or on mobile devices: everything is easy and simple.
You will increase your retention rate
Sites are a great place for clients to stay and wander around. To help delay them, you can add a lot of features to your website design. We're talking about a wishlist page, a newsletter signup form, and maybe even a blog that links to your site. As long as you offer user-friendly services, these site variations will maximize customer engagement and retention. Here is another reason why a business needs a website.
7. You are in business 24/7
We all need to take holidays. But not on the Internet—there are no weekends on the Internet. This is the main reason any business owner needs a website. If we haven't convinced you with all of our practical advice, then perhaps you'll be bribed by the fact that you can do business every day with minimal effort? You still sleep 8 hours and your website does all the work. This is why there is so much to say about your online presence:
Your customer base is global
Or at least it could be. If you want to offer your products or services in different time zones, you can do so using the site. Imagine you are in Europe and someone on the Sydney board of directors wants to take a course, or a buyer in New York wants to buy your product. Entering the global market is easy and exciting.
Contact information around the clock
What if someone wakes up at 3am with a question for your team? Wait until the morning or call the phone? Can you record voice? Everything is much easier. Instead of dialing your number, they can go to your website and search for an answer, use a contact form, or get an email address from a contact page.
You can focus on other tasks
You are probably very busy. As a business owner, you often have to perform many different tasks, and sometimes that means not interacting with customers during the day.
This is where the site really proves its worth. On the days when you just can't get into the office or store, your site can take the load.
8. Why not? It's simple
Having a website is almost ridiculously easy. Not just a site: beautiful, SEO-optimized, memorable. So if you're thinking, just do it. If you have big plans and a big budget, you have plenty of options. If your plans are more modest and the budget is smaller, it turns out that the choice is also great for you.
It turns out I need a website. How to make it?
Great news, you are ready to create a website! We'll help you get started building your website. To get started, you'll need a few things:
- Domain name
- Website hosting
- Safety
- Interface - design of your site
- e-commerce functionality if you are a retailer
If you're put off by the idea of using another company, don't forget that you can use your own domain name. Cherry on the cake? You can create and launch your website in a day.
